ROONEY MARA IS THE FACE OF DOWNTOWN BY CALVIN KLEIN

"DOWNTOWN Calvin Klein is a fragrance for women that live by their own rules," explained Catherine Walsh, Senior Vice President, at Coty Prestige. "This campaign captures a woman with an original ‘downtown' mindset -- she leads a lifestyle that is authentic and defies expectations. We were thrilled to work with Rooney Mara for this campaign; her individuality and formidable talent resonate with the incredible legacy of women who have been captured in Calvin Klein advertising over the years." The fragrance was created by fragrance specialists Givaudin, working with Ann Gottlieb (the famous nose behind CK One and Christian Dior's J'adore) it is a balance of fresh florals and woody notes. Photographed by Jean-Baptiste Mondino.