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Sunday, April 7, 2013

THE REAL ESTEE LAUDER


Estee Lauder applying makeup to a customer during an in-store promotion.

Estee was born Josephine Esther Mentzer in 1906, one of nine children. Her father owned a hardware store, but her uncle was a chemist and owned a company called "New Way Laboratories" and he sold many beauty products. After high school Estee helped with her uncles business by selling beauty products to her friends, beauty salons, beach clubs and resorts.

She met Joseph Lauter when she was in her early 20's. They married on January 15, 1930, and later changed their last name to Lauder. The Estee Lauder company was created in 1935.

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"Being a makeup artist is not only about applying makeup. It’s about everything around you, people, places, colors, all the things that inspire and affect your life."