Pier 59 vs Milk

It's war between rival New York fashion and photography studio honchos Federico Pignatelli at Pier 59 and Mazdack Rassi at Milk Studios.

Pignatelli has filed a lawsuit against Milk Studios -- the scene of some New York Fashion Week events -- alleging Rassi tampered with Google Maps by making them appear to show that his Chelsea Piers studio is actually located in north Harlem.

In the case, filed in California, where Pignatelli and Rassi also have studios, Pignatelli alleges that Rassi has been aggressively trying to poach his clients and employees. "Whatever I do with my group, he copies," Pignatelli told us. "He is very bothered that I am the leader in the business."