What: Youth Code, a new line of anti-aging products from L’Oréal.
Why bother: Genetic research has made a great impact on skin care in the recent past, and this has not been lost on the cosmetics powerhouse L’Oréal Paris. It has been testing ways to trigger skin’s repair gene to increase cell turnover (and reveal younger-looking skin) at the Saint-Louis Hospital Skin Research Institute in Paris for a decade. The team, led by the institute’s founder, Louis Dubertret, discovered that a combination of regenerative Biolystat, the collagen-producing molecule adenosine and peptides — which the brand is collectively referring to as GenActiv Technology — helps stimulate the DNA.
How it works: The four products in the range, which are targeted at women 35 and over, include a lotion with SPF meant for daytime, night cream, serum and an eye cream. The latter two are the best bets — the eye cream has a metal applicator that helps provide instant depuffing benefits and the serum has 10 times more Biolystat than the other products.
How much: $24.99 each, at drugstores.
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