Lauper and GaGa for Viva Glam

The ad campaign, conceived by James Gager, senior vice president and creative director of MAC Cosmetics, was shot by Ellen von Unwerth. It will begin running in April fashion, beauty and lifestyle magazines, as well as a few weeklies later this month. “Cyndi looks sexy, I look sexy — I think it’s a more feminine side of me,” says Gaga.

This year, Viva Glam is focusing on the increased risk women face in terms of HIV/AIDS infection, notes John Demsey, group president of the Estée Lauder Cos. Inc. and chairman of the MAC AIDS Fund. “The litmus test for this campaign is that each person has to be able to stand in front of a MAC audience and be passionate and believable about this,” he says. “Because both of these women are so iconic in an alternative world as well as with young people, the juxtaposition of the two of them takes Viva Glam to a new level.”
source: WWD