FLOWER POWER

I'm a big fan of actress Drew Barrymore, I have been since she was just a little girl in her first film "E.T. the Extra-Terrestrial". And I've enjoyed watching her grow up into a beautiful and accomplished woman, and now wife and Mother to daughter Olive with husband Will Kopelman.

 Drew first got into the cosmetics world as a model for Lancôme, working with makeup artist Gucci Westman. Then in 2007 she became brand ambassador of Covergirl. But now that her contract with Proctor & Gamble has recently ended, Drew has launched her own line of color cosmetics, called FLOWER sold exclusively at WALMART.

 I read in "Women's Wear Daily" that Drew has been working with the Italian based company Intercos, a leading supplier of cosmetics, makeup and skincare, to produce her line. Not only will this be Barrymore’s first delve into beauty marketing, she also will be creating and fronting the collection, this will also be Walmart’s first full makeup brand developed from start to finish. The cruelty-free, budget priced, collection is “formulated with the same quality ingredients found in department store luxury brands, but sold for a fraction of the price,” according to their press release.

FLOWER consists of more than 181 eye, face, lip and nail products ranging from $4.98 to $13.98, and is available in more than 1,500 Walmart stores. The only thing that disappoints me in all this, is that she made her deal with Walmart. A store that underpays their employees, while their CEO's rake in billions. There isn't a Walmart located in Manhattan (where I live), so if someone can check out the line and tell me what you think of it, I'd really appreciate your opinion in the comments on this blog. Thank you.