Emma Watson is bringing some youthful zeal to Lancôme's latest fragrance.
Watson, who is also the face of Burberry apparel is all grown up in ads for Trésor Midnight Rose, reports Styleite.
Her ad campaign co-star was French actor Cyril Descours.
"Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation," Youcef Nabi, president of Lancôme International, told Women's Wear Daily in May. "We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme."
The ads, shot by Mario Testino, will begin appearing in magazines in September.
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