Calvin Klein Inc. has just signed an exclusive deal with Lara Stone, making the 27-year-old model the face of Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans for fall.
It marks the first time in years the fashion house has chosen to use one model for three of its brands, and Stone will be exclusive to CKI for all apparel advertising and runway appearances for fall.
If fashion history is anything to go by, the contract could catapult Stone, who is already one of the most sought-after models, into the fashion stratosphere. The Dutch native with the trademark gap in her front teeth is following in the footsteps of Christy Turlington, Kate Moss and Natalia Vodianova, whose association with the American fashion brand was instrumental in their careers.
Vodianova was the most recent exclusive face, having worked for the house from spring 2003 to fall 2007.
Stone is no stranger to the company. She was an exclusive model in the spring 2007 Collection runway show, and was in the fall 2007 Calvin Klein Jeans and fall 2008 ck Calvin Klein Beauty campaign.
“I have a long history with the Calvin Klein brand, and so it was wonderful to work with the house again this year,” said Stone, who recently got married to British comedian David Walliams. “It’s like being part of a family.”
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